WE FIND THE BEST RIGHT SOLUTION TO OUR CUSTOMER
We were engaged to evaluate the current legacy automated marketing system of a Travel Company based in Queensland, Australia and investigate possible replacements.
Client Industry: Vacation Ownership
Location: Australia, NZ and Asia
Budget: Approx $50k
Timeframe: 6 months
Skills: Consulting, Project Management, Integration, Email Automation
Technology: Active Campaign, SQL, APIs
Between many options, the client was considering partnering with one of the biggest CRMs on the market, costing around 350 to 500k.
We conducted a study of a group of software vendors and balanced features against requirements. This resulted in the client implementing at a lower cost, with a rapid setup but fewer features that were targeted towards the client's needs.
We managed to save approximately 300k on the cost of the project, recommending a CRM that was under 100k per year. The software was implemented in 3 months instead of 18.